Case Study: Gardner Tackle and Sinclair & Rush
Introduction to Gardner Tackle
Gardner Tackle, established in 1980 by Richard and Michele Gardner, began its journey from a humble garden shed. Driven by Richard's passion for carp fishing and innovation, the company quickly gained traction when friends and fellow anglers showed interest in his inventive designs. Over the past 40 years, Gardner Tackle has grown exponentially, manufacturing and distributing over 3,000 products dedicated to carp and specimen angling enthusiasts worldwide.
The Role of Sinclair & Rush in Gardner Tackle’s Success
As a supplier of high-quality plastic packaging and components, Sinclair & Rush has played a crucial role in supporting Gardner Tackle's product offerings. Gardner Tackle specialises in small fishing components, such as terminal tackle and rig-making sets, which require practical and durable packaging solutions to ensure the products remain organised and ready for use.
How Sinclair & Rush's Products Support Gardner Tackle
Sinclair & Rush provides Gardner Tackle with:
- Clear Plastic Boxes / Packaging: These solutions help keep small fishing components organised and allow retailers to display them effectively on Tego stands, enhancing visibility and accessibility.
- PVC Flexible Caps: Gardner Tackle integrates Sinclair & Rush PVC Caps, (also known as, Dip Moulded Caps and Vinyl Caps) into their throwing sticks and Power Lifters, which are prized for their comfort, lightweight design, and durability, ensuring an excellent user experience for anglers.
The Current Project and Challenges Solved
Gardner Tackle is continuously developing new products, necessitating innovative and reliable packaging solutions. Sinclair & Rush’s plastic packaging supports these developments by offering tailored solutions that meet both practical and aesthetic needs. Additionally, the lightweight yet user friendly caps have addressed the critical need for ergonomic designs in products like Power Lifters.
Benefits of Collaboration
By leveraging Sinclair & Rush’s products, Gardner Tackle ensures:
- Their small components remain securely packaged and easily displayed, which improves retail presentation and customer convenience.
- Their products, such as throwing sticks and Power Lifters, maintain superior comfort and usability for customers, reinforcing the brand’s commitment to quality.
Achievements of Gardner Tackle
With over 40 years in the industry, Gardner Tackle has established itself as a leader in carp and specimen angling equipment, consistently delivering innovative, high-quality products. The company’s ability to stay ahead of market trends and provide cutting-edge solutions reflects its dedication to the angling community.
Customer Experience with Sinclair & Rush
Gardner Tackle’s experience with Sinclair & Rush has been overwhelmingly positive. The sales team is praised for their professionalism, responsiveness, and ability to recommend innovative and suitable solutions. Quick order fulfilment further underscores Sinclair & Rush’s commitment to customer satisfaction.
Conclusion
The partnership between Gardner Tackle and Sinclair & Rush exemplifies the value of collaboration. Sinclair & Rush’s innovative packaging and component solutions have directly contributed to Gardner Tackle’s ability to deliver high-quality, user-friendly products to the angling market. Together, the two companies continue to support the needs of anglers worldwide, fostering innovation and excellence in the industry.
To learn more about Gardner Tackle just head to their website HERE
